Danish Designer Bags with Integrated MP3 Player

September 27, 2004 -- Simpak is the first brand name to launch designer backpacks, which seamlessly integrates MP3 technology into bags. The collection of products, called ST-Edition, will be introduced at the upcoming International Leathergoods Fair in Offenbach, held from 25 September – 28 September 2004 in Offenbach, Germany.

Simpak was founded with the new lifestyle of the young generation in mind.
"The main goal for Simpak is to create esthetic bags that are superior in both design, features and quality", says founder Christian Schjerbeck. The innovative thoughts and products places Simpak right into the well-known Danish design tradition, with the combination of excellent design along with long lasting quality.

All the bags are made to reflect the lives of modern people. "We are living a more demanding life than ever. Just look at our regular day, outdoor activities, sports, work and social gatherings. More activities and entertainment means more equipment to carry, thus more gadgets to keep us busy while on the road", says Executive Director for planning & development, Bjarne Petersen.

ST-EDITION
The new ST- editions from Simpak will, for the first time, combine MP3 technology with backpacks. The backpacks Fusion, Bloom and Hybrid, are available in ST-edition and are part of the new 2005 summer collection from SIMPAK. The fully concealed MP3 player comes with high fidelity retractable headphones and the easy accessible "Simpak MP3 control system", fitted conveniently on the shoulder strap.

For further information about Simpak and their line of products, you are welcome to visit booth no. A1.49 at I.L.M Offenbach 2004, held from 25 September – 28 September 2004 in Offenbach, Germany.

Contact:

Denmark:         Hong Kong:
Tel.: +45 4063 5993    Tel.: +86 20 8349 5232
Fax: +45 3990 4045    Fax: +86 20 8349 5236
Attn.:Lars Christensen    Attn.: Mr. Bjarne Petersen
E-mail: sales@simpak.com E-mail: bjarne@simpak.com
Http.: www.simpak.com ;   Http.: www.simpak.com





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